Express Amanecer

José Cuervo Express Journey Showcases Agave Landscapes and Tequila Heritage

Experience one of Mexico’s most iconic rail adventures aboard the José Cuervo Express, traveling from Guadalajara through sweeping blue agave landscapes toward the Magical Town of Tequila. This eleven-hour sunrise journey blends scenic travel with cultural celebration, offering guests a vibrant introduction to the birthplace of Mexico’s national spirit.

Onboard the vintage-style express cars, guests are welcomed with light meals and traditional José Cuervo cocktails, setting a festive tone for the day ahead. The journey is enhanced with music, games, and interactive entertainment, creating a lively atmosphere as the train moves through the UNESCO-recognized agave region that defines Jalisco’s cultural identity.

Upon arrival in Tequila, the experience continues with an expert-led tasting session followed by a guided visit to the historic La Rojeña Distillery. Here, participants learn about the complete tequila production process, from agave cooking to distillation, while gaining insight into the legacy of one of Mexico’s most famous producers. Free time in town allows for local dining, shopping, and exploration.

The itinerary also includes a visit to agave fields with a live jimador demonstration, showcasing traditional harvesting techniques. Guests then return to Guadalajara by bus after a cultural performance and ceremonial toast, completing a full-day experience that combines history, landscape, and tequila tradition into one immersive journey.