Self-Guided Tour in the Museum of Roses

The cultivation of roses and the production of rose oil have long been among the most iconic symbols of the Kazanlak region and a cornerstone of Bulgarian agriculture. With a history spanning centuries, this tradition has shaped the identity of the Rose Valley and brought international recognition to Bulgaria. The delicate oil-bearing rose, grown in the unique climatic conditions of this area, has made Bulgarian rose oil one of the most sought-after natural products in the world.

Often described as the oldest and most enchanting industry in the country, rose cultivation is not only an economic activity but also a deeply cultural one. The process—from harvesting the petals at dawn to distilling the fragrant oil—has remained largely unchanged over the years, preserving the authenticity and charm of this craft. It is a proud legacy passed down through generations, reflecting the beauty, resilience, and traditions of the region.