Heineken Experience + Canal Cruise Rijksmuseum

Discover the Heineken Experience in the heart of Amsterdam, a unique opportunity to explore the oldest Heineken brewery. Walk through the historic building and learn about the rich heritage of the brand, its innovations, and the brewing process. Explore the story behind the Heineken star and see how this iconic beer has become recognized worldwide. Visitors can experience interactive exhibits and engaging displays that explain the science and craft of beer making, from malt selection to fermentation.

During the tour, learn the best way to taste and enjoy a Heineken beer while enjoying fun, hands-on activities. Discover the history of Heineken’s sponsorships and marketing campaigns that helped shape the brand into a global icon. The tour is suitable for adults interested in history, culture, and the art of brewing. With engaging multimedia presentations, audio guides, and immersive environments, the experience combines learning with entertainment. Finish the tour with a refreshing beer tasting session and enjoy seeing one of Amsterdam’s most famous historic landmarks from a new perspective.