Olive oil tasting in Abruzzo.

In the charming town of San Vito Chietino, the Giocondo de Santis family began its dedication to olive growing and milling, inspired by a deep-rooted passion for the olive groves along the Abruzzo coast. Today, this tradition continues with careful management of the olive groves, artisanal transformation of olives into high-quality extra virgin olive oil, and decades of accumulated experience. Visitors are welcomed into a world where craftsmanship meets nature, and where each olive variety is cultivated and processed to preserve its unique flavors and characteristics. The experience begins with a guided tour of the olive groves, where guests learn about the different cultivars, their growing conditions, and the subtle differences that make each oil distinct. This immersive introduction provides a deeper appreciation of the relationship between the land, the olive trees, and the generations of expertise behind every bottle.

The tour continues at the oil mill, where participants discover the history, techniques, and curiosities surrounding extra virgin olive oil production. Guests then move to the tasting room, where they experience four carefully selected oils, learning to recognize flavors, perfumes, and even minor defects. The tasting is accompanied by guidance on pairing oils with food to maximize their aromas and textures, offering a complete sensory journey. Participants also gain practical knowledge, such as how to read labels to make informed purchases and how to store olive oil to preserve its quality. This experience combines education, culture, and gastronomy, allowing visitors to fully immerse themselves in the tradition of Abruzzo’s extra virgin olive oil. By the end of the tour, guests not only enjoy the richness of the oils but also leave with a deeper understanding and appreciation of the craftsmanship, history, and passion that go into producing this liquid treasure of the Abruzzo coast.