Secrets of Noy Ararat: Brandy & Wine Tasting Journey
Duration
1 hour(s) 30 minute(s)
Languages
English
Skip the line
Included
Explore iconic fortress factory revealing heritage craftsmanship legacy today
Walk atmospheric underground cellars sensing oak aromas and time
Witness grape transformation guided by masters blending tradition patience
Conclude elegant tasting room honoring heritage for eligible guests
€ 29.11
€ 26.78
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Adults
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Step into the refined world of Armenian heritage at the Noy Ararat Brandy Wine Factory located within the ancient fortress of Yerevan. This iconic site reflects generations of craftsmanship where tradition and patience shaped a national symbol. Walk through historic grounds and elegant halls while learning how local grapes became celebrated expressions of culture and pride. The atmosphere blends quiet grandeur with living history offering a meaningful connection to Armenian identity and legacy. Continue your journey through underground aging cellars filled with oak aromas and timeless calm. An expert guide reveals the careful art of blending and maturation that defines the factory spirit. The experience concludes in an elegant tasting room where eligible guests enjoy a premium tasting while others may appreciate aromas stories and heritage. This visit is designed for curiosity culture and appreciation creating a memorable encounter with Armenian excellence.
Pick-up and Drop-off service
Guided factory and museum tour
Professional English/Russian speaking guide
Entrance ticket to the factory museum
Bottled water
Personal purchases
Gratuities
Comfortable shoes
Light jacket or sweater
ID or passport
Camera or smartphone
Operates year-round
Minimum 4 participants required
Alcohol tasting is for guests aged over & 18 only
Dress comfortably and bring a light jacket for cellars
Confirmation will be received at time of booking
Type in your hotel/accommodation to see how far the attraction or departure point is.
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Activity Provider: TOURBIN
Customer Reviews
Anish
During the visit, through the guide’s demonstration, we gained clear insights into the history of Noy and the process of winemaking. It was truly a knowledgeable trip, and the wine-tasting session was an excellent experience.
Atiya
It was one of the worst tours we have ever been on. Most people had arrived well before 3:00 PM, so the payment could have easily been collected earlier. Instead, everything started poorly, with a very disorganized payment process. The tour was supposed to begin at 3:00 PM, but payment only started at that time and took another 20 minutes since there were around 30 people in the group. The tour guide didn’t provide much information about the factory at all. Her explanations were extremely short, and her voice was too low for many people to hear properly. Overall, the presentation felt rushed and uninformative. When it came time for the fortified wine tasting, there was complete confusion about the glasses. Perhaps some guests who didn’t have the tasting package were mistakenly given them. The guide wasted a lot of time checking tickets to see who had paid for tasting, and in the end, she didn’t manage to sort it out. She was very inefficient. During the 5-year-old and 10-year-old brandy tasting, her explanation lasted barely a minute, if that. The group was too large, and she couldn’t even arrange for families or friends of six to sit together, even though there were empty tables available. She claimed those tables were reserved for the next group and tried to split them into smaller groups of three. As I didn’t have a tasting package (since I don’t drink), she even asked me to leave the table where I was sitting next to my husband. Is that professional? I doubt it. After that, she simply left everyone to drink without explaining anything, not even when or how we were supposed to leave. When the next group arrived, we were still there and could clearly see how their guide was far more professional, giving detailed explanations. Then, some staff members came and asked us to leave the tasting room but didn’t allow us to exit the factory yet, saying we had to leave as one group, even though half the people had already gone. In the end, we waited another 10 minutes without any guide to lead us out. Overall, everyone was extremely disappointed with the tour. It was completely unprofessional and a waste of money. We strongly recommend not visiting this factory.
moderatafonte
a unique venue offering you the very shape of the ancient fortress, how wonderful 🌞 guides are very skilled and kind, you can take pictures during the visit and taste excellent products 👍 astonishing courtyard and quiet room 🌝 sincerely grateful 🙏💮
Matthew
Unfortunately, this was probably the worst alcohol related tour we had ever been on. We started with a quick whistletop tour of the "museum" which had a few displays about the history of Noy. The tour guide briefly said a few things at each point, but this was barely a few sentences. Next, we were taken the cellar, where we had a chance to take some pictures. Once again, the tour guide said maybe 5 or 6 sentences the whole time. We tried a 1946 fortified wine here, which was, at least, somewhat interesting. The tour finished with a quick tasting of a 5 year old and a 10 year old brandy. The guide gave the barest minimum of instruction for how to taste it, before leaving us to our own volition. I came away from the tour knowing nothing more about brandy production or consumption. I'd only waste your money here if you really like Brandy, where the cost of the tour at least returns itself in the tasting.
PegiTa
Really exciting and amazing. there we thousand of barels in different sizes. the inside was so cool and exciting. there were a tour leader which was not so much in mood and always was telling us that we are a bad group and we are noisy, however people were talking to each other a bit about the musuem.at the end they offered us a bit of wine and cognac, which were amazing. beside the tour leader, everything was great and amazing.