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Secrets of Noy Ararat: Brandy & Wine Tasting Journey
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Secrets of Noy Ararat: Brandy & Wine Tasting Journey

3.2(5 reviews)
1 hour(s) 30 minute(s)
English (United Kingdom)
Yerevan, Armenia

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Up to 24 hours

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Explore iconic fortress factory revealing heritage craftsmanship legacy today

Walk atmospheric underground cellars sensing oak aromas and time

Witness grape transformation guided by masters blending tradition patience

Conclude elegant tasting room honoring heritage for eligible guests

Uncover the Rich Heritage and Meticulous Craftsmanship of Armenian Brandy at the Legendary Noy Factory


Step behind the gates of a true Yerevan icon and immerse yourself in the storied world of Armenian brandy at the historic Noy Ararat Brandy-Wine Factory. Established in 1877 within the walls of the ancient Yerevan Fortress, this site serves as a hallowed ground for national craftsmanship. An expert local guide will lead you through the factory museum, where the chronicles of the visionaries who pioneered the Armenian brandy industry are meticulously preserved for future generations.


The journey continues as you descend into the silent, atmospheric aging cellars, where thousands of oak barrels rest in the cool darkness. Here, you will witness the passage of time as spirits mature, absorbing the essence of the wood and the unique climate of the region. This part of the tour offers a rare opportunity to understand the dedication required to maintain such a prestigious legacy, providing a profound sense of history and tradition.


Learn the intricate secrets of transforming sun-blessed local grapes into world-famous brandy, from the delicate art of distillation to the final bottling process. The guide will explain the meticulous standards that have earned Armenian brandy its global reputation for excellence and complexity. This educational experience is designed for the curious mind, offering a deep dive into the technical and cultural aspects of production that have remained central to the Armenian identity for over a century.


For those seeking to elevate their visit, an exclusive tasting of premium aged brandies and rare wines is available as an optional addition. Each sip, paired with traditional sweet delicacies, serves as a toast to the enduring spirit of Armenian craftsmanship. Whether you are a connoisseur or a casual enthusiast, this journey through the Noy Ararat factory provides an unforgettable celebration of heritage, flavor, and the timeless art of the master blender.

What's Included
  • Pick-up and Drop-off service
  • Guided factory and museum tour
  • Professional English/Russian speaking guide
  • Entrance ticket to the factory museum
  • Bottled water
What's Not Included
  • Personal purchases
  • Gratuities
Price start from

$ 35

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Activity Provider: TOURBIN

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