Jeep Safari - Country Delights & Farmers Market

This Jeep safari invites you to discover the southeast of the island in an authentic way, joining locals on their traditional weekly shopping day. Every Sunday, the Santo da Serra fair comes alive with colors, aromas and fresh regional products. It is a genuine Madeiran market where producers bring seasonal fruits, vegetables, flowers and homemade delicacies. Nothing is staged and everything reflects the daily life of the community. You are encouraged to slow down, explore at your own pace and enjoy the charm of a place where conversations flow easily and local culture thrives.

The journey to the market is an adventure of its own, following rural mountain routes and earthy trails surrounded by native vegetation. As the Jeep climbs through scenic hills, you are rewarded with sweeping views of valleys, forests and small villages that define the island’s natural beauty. This is an immersive experience filled with sensory moments, from the smell of pine in the air to the sight of open landscapes stretching beyond the horizon. It is the perfect blend of nature, culture and local life.